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Brief

5-year nursery industry marketing strategy and implementation plan

Contract #
NY17519
Location
Everywhere
Closed On
Mon 21/05/2018 - 05:00 PM AEST
Tender Details
Horticulture Innovation Australia (Hort Innovation) is a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia’s $9 billion horticulture industry. Hort Innovation invests around $100 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.

Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: 5-year nursery industry marketing strategy and implementation plan (NY17519).

The objectives of the services being sought are to:

• Build on the goodwill and positive awareness of the 202020 Vision and Plant Life Balance programs
• Amplify the conversation and drive consideration as to the inherent value and benefits of greenspace with government, business, consumers, and community group audiences
• Continue to support the case for urban forest strategies across public and private land
• Continue to raise awareness and engagement as well as drive consumption amongst consumers for more greenspace via Plant Life Balance
• Engage the nursery industry to become genuine ambassadors of the marketing program.

Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties.

The RFP may be downloaded from www.tenders.net (you will need to be a member of tenders.net to access this information).

The closing date for responses is 5.00 pm (AEDT), Monday May 21, 2018.

This information is not guaranteed to be accurate or complete. Please confirm all details with the Tendering Firm before responding.