Tender Advertisement #1133311

Request for Proposal: Table grape quality and consumer attitudes
Hort Innovation is a not-for-profit, grower-owned research and development corporation for Australia’s $14.4 billion horticulture industry. Hort Innovation invests around $110 million in research, development and marketing program/projects annually to provide benefit to industry and the wider community.
Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: Table grape quality and consumer attitudes (TG19003).
The objectives of the services being sought are to assist Hort Innovation:
• Determine the consumer acceptance and attitudes concerning the quality of table grapes at retail to validate if the 80% benchmark of consumer acceptance has been achieved, following the activities of TG19004.
• Establish how acceptance varies throughout the season (especially early season), location, and by retail channel (e.g. supermarket vs greengrocer).
• Identify opportunities for further refinement of quality and other factors impacting consumers’ attitudes to purchase to support increased domestic demand for Australian table grapes.
• Provide evidence to the table grape industry communication (TG18004), extension/capacity building (TG19000), and maturity standard implementation (TG19004) programs on the impact of product quality on consumer acceptance and demand.
Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties. The RFP may be downloaded from www.tenders.net (you will need to be a member of tenders.net to access this information).
The closing date for responses is 5.00 pm AEST, 9 June 2020.