Tender Advertisement #1153264
This Opportunity Has ClosedThis opportunity has already closed and is no longer open for submissions.
Brief
Developing a unique selling proposition for Australian avocados
Contract #
AV20001Location
EverywhereClosed On
Fri 02/10/2020 - 05:00 PM AESTTender Details
Request for Proposal: Developing a unique selling proposition for Australian avocados (AV20001)
Hort Innovation is a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia’s $14.4 billion horticulture industry. Hort Innovation invests around $110 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.
Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: Developing a unique selling proposition for Australian avocados (AV20001).
The objectives of the services being sought are to assist Hort Innovation and the avocado industry:
• Understand consumer preferences for Australian avocados
• Develop a unique selling proposition (USP) to set Australian avocados apart from competitors
• Develop a unique value proposition statement or support to the USP
• Develop buy Australian (Why Australian avocados?) positioning statement, brand attributes and story.
Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties. The RFP may be downloaded from www.tenders.net (you will need to be a member of tenders.net to access this information).
The closing date for responses is 5.00 pm (AEST), 2 October 2020.
Hort Innovation is a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia’s $14.4 billion horticulture industry. Hort Innovation invests around $110 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.
Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: Developing a unique selling proposition for Australian avocados (AV20001).
The objectives of the services being sought are to assist Hort Innovation and the avocado industry:
• Understand consumer preferences for Australian avocados
• Develop a unique selling proposition (USP) to set Australian avocados apart from competitors
• Develop a unique value proposition statement or support to the USP
• Develop buy Australian (Why Australian avocados?) positioning statement, brand attributes and story.
Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties. The RFP may be downloaded from www.tenders.net (you will need to be a member of tenders.net to access this information).
The closing date for responses is 5.00 pm (AEST), 2 October 2020.
This information is not guaranteed to be accurate or complete. Please confirm all details with the Tendering Firm before responding.
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