Tender Advertisement #1264251

Request for Proposal: Taste Australia Retail Program Delivery 2022 – 2026 (MT21640)
Hort Innovation is a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia’s $15.1 billion horticulture industry. Hort Innovation invests around $120 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.
Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: Taste Australia Retail Program Delivery 2022 – 2026 (MT21640)
The objectives of the services being sought are to implement an integrated international consumer retail marketing program under Hort Innovation’s existing global brand positioning – Taste Australia.
The project aims to:
• Build awareness of Australian horticulture under the one umbrella Masterbrand – Taste Australia
• Promote and build a comprehensive and integrated profile of Australian horticultural products in strategic markets through consumer and trade campaigns (above and below the line activities) in key global export markets
• Drive consideration and preference of Australian horticulture through leveraging the unique selling proposition of individual products
• Contribute to conversion at the point of purchase through innovative marketing activities.
Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties.
The RFP may be downloaded from www.tenders.net (you will need to be a member of tenders.net to access this information).
The closing date for responses is 5.00 pm (AEDT), 18 March 2022.