Tender Advertisement #1320143

Request for Proposal: International table grapes marketing program FY23 (TG22501)
Hort Innovation is a not-for-profit, grower-owned research and development corporation (RDC) for Australia’s $15.1 billion horticulture industry. Hort Innovation invests around $120 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.
Hort Innovation is seeking a suitably qualified, experienced, and capable delivery partner for the project: International table grapes marketing program FY23 (TG22501).
The table grapes industry key objectives in international markets are:
• Forge strong alliances and build trade relationships
• Build and protect relationships through trade and customer support (importers and retailers)
• Drive seasonal awareness and education
• In season communication campaign and trade education to drive demand
• Build competitive value proposition for Australian table grapes
• Build premium value proposition of Aussie table grapes through product experience, quality/value, and positioning
Table grapes export markets include:
• Vietnam
• Philippines
• Indonesia
• South Korea
• Thailand
• Japan
• Malaysia
• China
Activities include:
• Retail program
• Communications and engagement
• Pre-season trade videos
• Season launch media events
Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties.
The RFP may be downloaded from www.tenders.net (you will need to be a member of tenders.net to access this information).
The closing date for responses is 16 November 2022, 3.00 pm (AEDT).