Tender Advertisement #1336236

Request for Proposal: Banana in-store merchandising program FY23 (BA22505)
Hort Innovation is a not-for-profit, grower-owned research and development corporation (RDC) for Australia’s $15.1 billion horticulture industry. Hort Innovation invests around $120 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.
Hort Innovation is seeking a suitably qualified, experienced, and capable delivery partner for the project: Banana in-store merchandising program FY23 (BA22505).
The objectives of the services are to help Hort Innovation achieve Strategic Investment Plan outcome one: demand creation and outcome two: industry supply, productivity and sustainability and include:
• Improve availability of both green Eat Later and yellow Eat Now bananas in-store
• Comply with retailer specific merchandising standards
• Ensure compliance to Eat Now and Eat Later layouts
• Enhance quality of shopping (ease and attractiveness) of the banana category at the retail level, to encourage increased sales and increased average weight of purchase per shop
• Creating a strong return on investment for growers in terms of demand creation of Australian bananas.
Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties.
The RFP may be downloaded from www.tenders.net (you will need to be a member of tenders.net to access this information).
The closing date for responses is 20 January 2023, 3.00 pm (AEDT).