Tender Advertisement #1387898

Horticulture Innovation Australia (Hort Innovation) is a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia’s $15.1 billion horticulture industry. Hort Innovation invests around $120 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.
Hort Innovation is seeking a suitably qualified, experienced, and capable delivery partner for the project: TG23500 International Table Grapes Marketing Program FY24
Hort Innovation is seeking a suitably experienced and qualified service provider for this project. The Table Grapes industry key objective in international markets are:
• Forge strong alliances and build trade relationships
o Build & protect relationships through trade & customer (importers & retailers) support
• Drive seasonal awareness & education
o In season communication campaign and trade education to drive demand
• Build competitive value proposition for Australian Table Grape
o Build premium value proposition (USP) of Aussie Table Grapes through product experience, quality/ value, and positioning
Table Grapes export markets include:
• Vietnam
• Philippines
• Indonesia
• Thailand
• Malaysia
• China
Activities include:
• Retail Program
• Comms & Engagement
• Pre-season trade video's
• Season Launch Media Events
Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties.
The RFP may be downloaded from www.tenders.net (you will need to be a member of tenders.net to access this information).
The closing date for responses is 3.00 pm AEDT, 31st August 2023.