Tender Advertisement #955245
This Opportunity Has ClosedThis opportunity has already closed and is no longer open for submissions.
Brief
AV17517 - Review of Current Avocado TVC
Contract #
AV17517Location
EverywhereClosed On
Thu 10/08/2017 - 05:00 PM AESTTender Details
Request for Proposal: Review of current Avocado television commercial (AV17517)
Hort Innovation is a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia’s $9 billion horticulture industry. Hort Innovation invests around $100 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.
Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: Review of current Avocado television commercial (AV17517)
The objectives of the services being sought are to:
• Using consumer feedback, determine what are the good, strong, recognizable, valuable creative elements in the current Avocado TVC that we should look to keep for the development of a new television ad for Avocados. In particular, whether the jingle is recognizable, distinctive, memorable and is likeable by the audience. Should it be kept as a device for the next TVC creative?
Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties. The RFP may be downloaded from www.tenders.net (you will need to be a member of tenders.net to access this information).
The closing date for responses is 5.00pm (AEDT), 10th August, 2017
Hort Innovation is a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia’s $9 billion horticulture industry. Hort Innovation invests around $100 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.
Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: Review of current Avocado television commercial (AV17517)
The objectives of the services being sought are to:
• Using consumer feedback, determine what are the good, strong, recognizable, valuable creative elements in the current Avocado TVC that we should look to keep for the development of a new television ad for Avocados. In particular, whether the jingle is recognizable, distinctive, memorable and is likeable by the audience. Should it be kept as a device for the next TVC creative?
Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties. The RFP may be downloaded from www.tenders.net (you will need to be a member of tenders.net to access this information).
The closing date for responses is 5.00pm (AEDT), 10th August, 2017
This information is not guaranteed to be accurate or complete. Please confirm all details with the Tendering Firm before responding.
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