Tender Advertisement #982543
This Opportunity Has ClosedThis opportunity has already closed and is no longer open for submissions.
Brief
Taste Australia Retail Program (Marketing)
Contract #
AM17005Location
EverywhereClosed On
Mon 05/03/2018 - 05:00 PM AEDTTender Details
Hort Innovation is a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia’s $9 billion horticulture industry. Hort Innovation invests around $100 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.
Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: Taste Australia retail program (marketing) (AM17005).
The objectives of the services are to help Hort Innovation drive awareness, trial and preference of Australian fruit, vegetables and nuts amongst high-end consumers in key Asian export markets by delivering a coordinated marketing program that:
• Builds and establishes a premium positioning in-market
• Promotes Australian fruit, vegetables and nuts to consumers via channels targeted for each market
• Builds relationships with trade partners (including retailers, importers, distributors, key stakeholders).
The overarching Taste Australia Retail program has two components:
• Marketing: Focused on directly influencing purchasing behaviour via promotional activity to consumers such as in-store sampling to consumers, social media campaigns, etc
• R&D: Focused on the dissemination and extension of R&D outputs to educate and support Australia’s reputation for quality, nutrition and safety throughout the supply chain, for example, training retailers and importers in methods of presentation, storage and handling of Australian produce (away from consumers).
This RFP covers the marketing component of the program.
There is a separate RFP which covers the R&D component, Taste Australia retail program (R&D) (AM17004) and is out for tender concurrently.
Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties. The RFP may be downloaded from www.tenders.net (you will need to be a member of tenders.net to access this information).
The closing date for responses is 5.00pm (AEDT), Monday, March 5, 2018
Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: Taste Australia retail program (marketing) (AM17005).
The objectives of the services are to help Hort Innovation drive awareness, trial and preference of Australian fruit, vegetables and nuts amongst high-end consumers in key Asian export markets by delivering a coordinated marketing program that:
• Builds and establishes a premium positioning in-market
• Promotes Australian fruit, vegetables and nuts to consumers via channels targeted for each market
• Builds relationships with trade partners (including retailers, importers, distributors, key stakeholders).
The overarching Taste Australia Retail program has two components:
• Marketing: Focused on directly influencing purchasing behaviour via promotional activity to consumers such as in-store sampling to consumers, social media campaigns, etc
• R&D: Focused on the dissemination and extension of R&D outputs to educate and support Australia’s reputation for quality, nutrition and safety throughout the supply chain, for example, training retailers and importers in methods of presentation, storage and handling of Australian produce (away from consumers).
This RFP covers the marketing component of the program.
There is a separate RFP which covers the R&D component, Taste Australia retail program (R&D) (AM17004) and is out for tender concurrently.
Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties. The RFP may be downloaded from www.tenders.net (you will need to be a member of tenders.net to access this information).
The closing date for responses is 5.00pm (AEDT), Monday, March 5, 2018
This information is not guaranteed to be accurate or complete. Please confirm all details with the Tendering Firm before responding.
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