Tender Advertisement #1574651

Horticulture Innovation Australia (Hort Innovation) is a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia’s $17 billion horticulture industry. Hort Innovation invests around $170 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.
Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: FY26 Avocado international marketing - Pillar 3 - Co-promotion (AV25503).
The objectives of the services being sought are to:
- Increase export volumes: Target of 20,000 tonnes by 2026 has now been reached, a new stretched target to be determined
- Strengthen market positioning: Position Australian Avocados as a premium, high-quality product while addressing price sensitivity
- Expand retail and trade presence and leverage partnerships: Increase visibility through retail activations, e-commerce strategies, etc
- Drive consumer preference and increase consumption
Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties.
The RFP may be downloaded from www.tenders.net (you will need to be a member of tenders.net to access this information).
The closing date for responses is January 7, 2026, 3:00 PM (AEDT).