Tender Advertisement #1491231
This Opportunity Has ClosedThis opportunity has already closed and is no longer open for submissions.
Brief
International Apples Co-Promotion - FY25
Contract #
AP24502Location
New South WalesClosed On
Wed 27/11/2024 - 03:00 PM AEDTTender Details
Request for Proposal: AP24502 - International Apples Co-Promotion - FY25
Horticulture Innovation Australia (Hort Innovation) is a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia’s $16.3 billion horticulture industry. Hort Innovation invests around $154 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.
Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: International Apples Co-Promotion - FY25 (AP24502).
Co-Promotion activities are market development programs that Hort innovation will co-invest with industry stakeholders such as growers and exporters. The purpose is to share activity costs, allowing the successful service provider/s to deliver greater outcomes. This style of program is more supportive to branded varieties.
The objectives of the services being sought are to:
· Build brand awareness, consideration, and preference for Australian apples in key export market
· Build and expand the existing retailer relationships across key export markets
This will most likely involve development and implementation of marketing promotional activities to build customer loyalty, consumer preference, sustainable brand awareness and drive value back through the supply chain for growers.
Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties.
The RFP may be downloaded from www.tenders.net (you will need to be a member of tenders.net to access this information).
The closing date for responses is 3.00 PM (AEDT), 27 November 2024.
Horticulture Innovation Australia (Hort Innovation) is a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia’s $16.3 billion horticulture industry. Hort Innovation invests around $154 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.
Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: International Apples Co-Promotion - FY25 (AP24502).
Co-Promotion activities are market development programs that Hort innovation will co-invest with industry stakeholders such as growers and exporters. The purpose is to share activity costs, allowing the successful service provider/s to deliver greater outcomes. This style of program is more supportive to branded varieties.
The objectives of the services being sought are to:
· Build brand awareness, consideration, and preference for Australian apples in key export market
· Build and expand the existing retailer relationships across key export markets
This will most likely involve development and implementation of marketing promotional activities to build customer loyalty, consumer preference, sustainable brand awareness and drive value back through the supply chain for growers.
Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties.
The RFP may be downloaded from www.tenders.net (you will need to be a member of tenders.net to access this information).
The closing date for responses is 3.00 PM (AEDT), 27 November 2024.
This information is not guaranteed to be accurate or complete. Please confirm all details with the Tendering Firm before responding.
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